How Jay Scott Works With His Clients

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The Agency needed to assess the financial risk of providing some form of financial support to the Sacramento Delta King, a floating hotel, restaurant and banquet facility docked in Old Sacramento. The Principals of Keyser Marston and Scott Hospitality   Consultants performed this analysis over a two-month period. It involved an assessment of the operating/financial projections prepared by the operator of the hotel and our opinion of the risks associated with the Agency's alternative considerations of funding for the project.

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The Redevelopment Agency of Santa Cruz was considering the market viability of developing a hotel/conference center in the City of Santa Cruz. Tasks performed by Mr. Scott include an assessment of the visitor industry's market conditions and trends, and a recommendation as to the type, quality level, and programmatic elements for the proposed facility. A critical element of the financial feasibility parameters was the comparison of the debt and equity supportable by the projected operations with the costs of development. In addition, Mr. Scott studied the fiscal impact of the transient occupancy tax and the other tax impacts to the City.

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Scott Hospitality Consultants and Keyser Marston Associates prepared a market analysis and cash flow projections for a proposed rehabilitation on an old, unoccupied existing hotel into what would be Reno downtown's only non-gambling hotel. Of particular importance in the analysis was the estimated costs of renovating the hotel in comparison with the amounts of funds that would be available from the operations of the hotel, and the alternatives for funding any gap or shortfall.

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Mr. Scott contracted with the City of Santa Rosa to analyze the Grace Brothers site for purposes of determining the market viability of an high-end lodging facility to be developed in conjunction with a conference center. Integral to the analysis was the receptivity of the market place to a property with room rates significantly higher than the primary lodging competitors. This analysis was a follow-up to a previous market study of the conference center. Another important component of this analysis was the recommendation of compatible uses as part of the site program.

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Mr. Scott was hired by the GGNPA to assess the opportunity for a "ground up" development or conversion of the existing Fort Scott buildings within the Presidio Army Base in San Francisco, CA into an executive conference center. Critical to the analysis was a determination of the type and depth of the potential markets the conference center could serve, their price points and the programmatic elements that would be necessary for the facility to be competitive within the

	San Francisco market area. It was also important to study the likely costs of the development/conversion and the potential returns to the GGNPA.

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